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The Language of Content Strategy by Scott Abel, Rahel Anne Bailie

The Language of Content Strategy Scott Abel, Rahel Anne Bailie ebook
Publisher: XML Press
Format: pdf
Page: 138
ISBN: 9781937434342

Platform for a product or service. 4 days ago - New WebApp turns websites, emails and Twitter feeds into an educational experience | Virtual Strategy Magazine is an online publication devoted entirely to virtualization technologies. This is something that I have found to be challenging in e-commerce. This post provides three examples of audience-focused (not keyword-focused) content strategies based on exactly that question. That is not just a few pages of copy. May 30, 2014 - You, on the other hand are probably creating content for “Director of HR” or “CIO” or “DevOps Lead,” etc. Of course, your content strategy should be mapped to these segments. Aug 28, 2013 - Technical language might as well be a foreign language to most content strategists. That meets user intent while satisfying our business goals, and is better than anything else out there? Mar 1, 2010 - Kristina also talked about the plain language movement and content strategy, explaining how it aligns with content strategy. Apr 26, 2014 - Online content is the Internet's version of a Bosch power tool! That is the entirety of your marketing strategy and delivery. You don't have time to mess around. Sep 25, 2009 - Is there a more neutral, banal word in the English language, than content? May 14, 2014 - Tie your content strategy to the tried and true basics. Does one use this research to understand topics, themes, and language, and then provide resources, tools, and strategies around these themes? Simple, direct language makes your copy better and easier to read. Use it carefully, or you'll likely get hurt. Sep 26, 2012 - If you're challenged with targeting an audience across multiple countries or languages, you probably have a lot of questions about how to create a successful global social media content strategy.